Why Your Blog NEEDS a Mission Statement
Hey bloggers…how’s your blog doing? Is it performing as well as you’d like it to (have you even thought about how well you’d like it to perform)? If your answer to this no, or if you feel your blog needs a bit more structure or a pep in its step, you might just a need a mission statement and let me tell you why (and if you already have a mission statement…it might need some fine-tuning)!
Every company and organization has a mission statement. It defines what the company does, who they’re trying to reach, and why. It gives you direction and purpose.
That’s why every blogger, even hobbyist bloggers, need a mission statement!
When I first started this blog, I had no concept of mission statements or ideal readers or planning ahead. I didn’t blog with purpose, I blogged on a whim.
It should come as no surprise that nobody was reading my blog. While I had folks finding me through Google searches, they didn’t stick around.
After deciding that I wanted to do more, I started taking classes and while there were a lot of factors that went into turning my blog around, one of the main things that helped me was crafting a well thought out mission statement.
Within a matter of a month or so, I more than doubled my daily page views and my monthly stats were reaching numbers I hadn’t thought were possible!
And my numbers are still climbing...
Let's look at the numbers
To give you a bit of perspective, as of January 1, my page views for December were around 4,500. I wrote my mission statement and started blogging with intention based on this statement around February/March. With May in the books, my page views for the month of May rang in just hair under 20,000.
Over the course of 5 months, I QUADRUPLED my monthly page views.
What is a Mission Statement?
If the term ‘mission statement’ is new to you, have no fear! For most of us, when we started out, a ‘mission statement’ was not even on our blogging radars!
It’s your opportunity to define, from a high level, your overall goal for your blog.
A good mission statement will define your purpose. You may choose not share your mission statement on your blog and that’s okay! But your blog will reflect your mission statement if you’re using it to your advantage.
Some people do choose to share their mission on their blog (typically in their ‘about’ page) and that’s fine too! Do what feels right, but the main thing is to have a mission statement.
Mission statements will evolve over time as you grow and change and that’s okay! I try to check in on mine every few months to see if it needs a little tweak. With my impending rebrand and new website, I know my mission statement will need some refining to better reflect my new purpose, but I don't anticipate a major overhaul in the mission. Just a little refresh!
Why do I need a mission statement?
I mentioned that a good mission statement will give you purpose, but it does so much more than that.
For starters, to craft a good statement, you have to do some internal digging. You have to shine a light inside yourself to figure out why you’re doing something.
In the process of writing a mission statement for your blog…you learn more about yourself, which is pretty freakin’ cool!
But, from a business/blog perspective, a mission statement will...
Give you a road map for where you’re going
If you go on a road trip without a map, you’ll likely get lost, right? It’s the same with blogging. With a mission statement you’ve built yourself a road to follow because you know where you want to go.
Keep you motivated
Let’s face it, it’s not always easy coming up with great post ideas, right? If you’re lacking for content or topics to write about, read your mission statement and think about who you’re writing for and you’ll likely come up with a few new ideas. It'll also reignite the passion for why you’re doing this and will keep you moving forward.
Keep you focused
One thing that will keep a blog stagnant is not feeling connected. With a mission statement, gone are the days when you’ll be writing about every random topic under the sun! Your content will be focused which will help you produce higher quality information.
Provide your blog with structure
People inherently like structure. If your blog is all over the place, most people can’t connect with you…they won’t know if your blog is going to help/entertain them or not, so they walk away in a state of confusion. Having a mission will help you keep everything structured and, dare I say again, have a purpose.
Drive every decision you make for your blog
Once you know who you’re writing for and why, you will use it to pick your topics, decide on posts, and if you’re smart, even your overall design will reflect your mission.
Without my mission statement, I was writing about TV shows, random things I was doing that wasn’t really interesting, and topics completely unrelated to what I was passionate about! Once I had my mission statement set, I had a laser sharp focus and new ideas for content started coming in floods (and it still is!)!
Who is a Mission statement for?
When you hear ‘mission statement’ you may think that is just something that big companies do…but I’d argue that everyone needs a mission statement. Companies (big & small), organizations, clubs, schools, and blogs are just a few examples.
I’d even argue that each of us as individuals should have a mission statement (I’m fine-tuning mine now!). It’s all about giving ourselves, our business, and our blogs a purpose and a direction.
How do I write a mission statement?
Now that I’ve convinced you to put pen to paper and write a mission statement, you might be wondering where to start!
The first thing you need to do is find a quiet spot on your on, grab a notepad, your favorite pen, and a cup of coffee (or your beverage of choice). Take some time to answer the following questions.
Question #1: Why are you blogging?
Really dig deep here…if you say ‘I want to share what’s going on in my life”…okay…but why? Is it to inspire others to live like you, to become an ‘expert’ on a particular topic, to connect with other like minded people?
Even from there, you can go further…why do you want to inspire other people, why do you want to be seen as an ‘expert’ for that topic, why do you want to connect with others? Keep going until you figure out exactly why you’re blogging and what you want to get out of it.
Question #2: Are you trying to answer any questions? If so, what questions?
Are you writing just to entertain people with your funny stories, or are you trying to solve some problems? In other words, if you are a food blogger, are you sharing recipes for busy moms without much time, or detailed gourmet dishes for other foodies like you? Both are fine, both are food blogs, but each are answering very different questions and have very different missions.
Question #3: Who do you want to read your blog?
Notice I said who do YOU want, not who is currently reading your blog!
If you are the food blogger that’s sharing recipes for the stressed out mom, gourmet chefs are probably not who you want reading your blog (well…it might be nice to have a gourmet chef reading it, let’s be honest, they’re probably not going to get the most value out of your knowledge).
It’s important to know who you want to read your blog and who you think would gain the most benefits. And don’t say ‘everybody’…’everybody’ is not going to want to read your blog and that’s perfectly okay!
Tip: Keep it short
Taking all of this amazing insight, it’s now time to craft your mission! A good mission statement is only 1 to 3 sentences, so we’re not writing a novel here. Based on your answers, try to fill in this general statement:
I do ______ to help _______ do _______ because _______.
Want an example? Let’s go back to our food blogger for busy moms. Using our general statement, she might come up with a mission statement like this:
I create amazing recipes that are quick to prepare and nutritious so busy moms can feel confident they’re feeding their family good food without having to spend hours in the kitchen.
With that one sentence, she clearly has a focus and a purpose for her blog!
I hope I've convinced you to get to work on your new mission statement (or revisit and refine your current one!).
It's so important as bloggers to have that purpose and focus, not only for your benefit, but your readers as well!
If you want to connect with more readers so they're coming back more often and sharing your content with their friends, you have to start with a mission.
Want to take your blog to the next level?
Want to learn more on how to take your blog to the next level? I am currently putting together an e-Course for lifestyle bloggers that will launch later this summer!
It will be 4 weeks of fun with a community of other lifestyle bloggers that are sharing the same struggles and questions that you have. We’ll come together as a group and make some magic happen on your blog!
Why lifestyle bloggers? I feel like lifestyle bloggers are particularly vulnerable to writing all over the map with no purpose. So, my hope is to share my secrets and what I’ve learned through lots of trial and error so your blog can be a well oiled machine and reach the right readers.
If you’d like to get on the early list for more information, sign up below and you’ll be set for getting the first peek of what will be in the class and an early bird discount!
So friends...do YOU have a mission statement? If so, what is it, if you don't mind my asking (I'm unapologetically nosy!)? If not, have I inspired you to craft one of your own? Leave me a comment and let's chat some more!