Why You Need a Personal Mission Statement

Do you sometimes feel lost on your daily path?  Do you know where you’re headed and, more importantly, why?

Most people are going through life where they’re just existing.  They make it through each day, crash in bed at night, wake up the next day and do it all again without too much thought.  Now, that’s not to say they’re unhappy with their life!  But, I’m betting in most of these cases, there’s an underlying sense of unfulfillment that they’re either aware of and ignoring, or is so hidden they can't even see it.

Does any of this sound familiar to you?

What if you could put more purpose in your life?  What if you could give yourself a driving reason behind what you do and clearly identify where you want to go?

It might take some thinking, but it is possible without breaking too much of a sweat!

In fact, a great place to start is by creating your own personal mission statement!


Taking a Closer Look at Mission Statements

@@The beauty of a mission statement is that it helps you get focused on why you do what you do and what you want to get out of life!@@

Let's take a closer look at how mission statements are used by companies and then we'll look at how you can use them personally...


Companies & Organizations

Did you know that every single company and organization out there has a mission statement?  It’s true!  A mission statement is a key piece of every company’s strategy, marketing campaign, and underlies every product based decision. 

It gives the company a broad direction on who they are as a company and what they aim to do (i.e the value they will provide to others).

Here are a few examples:

  • Starbucks:  To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

  • Facebook:  Founded in 2004, Facebook's mission is to give people the power to share and make the world more open and connected.  People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.

  • Amazon:  Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Do you see how these tie in with what we know about these companies?

But, why should companies have all the fun?!



Here’s the cool thing...mission statements aren’t limited to just companies.  You can create one for your life!

Taking the time to create one for yourself and your life can make a big change in how you live your life every single day.

You might be wondering why a simple sentence or two will make such an impact in your life, am I right?

There are several reasons why mission statements are so powerful:

  • It allows you to get clear on your purpose, where you’re going, and what you want to get out of life.

  • You get to know yourself better…you have to do a little digging to figure out what you like, who you are, and what’s important to you.

  • It helps you connect the dots in your life.  

As you can see, it’s one powerful little sentence!!

To give you yet another example, here’s my personal mission statement: 


Define Your Mission

I feel so strongly about wanting you to have a mission statement for your life, that I’ve put together a 5 day e-Course to walk you through the process of digging in and figuring out your powerful purpose-filled statement to get you on the right path.

And guess what?  

It's FREE!!

You might be wondering...why is it free??? 

I’m giving this to you because I feel so strongly about everyone having the opportunity to enhance their life with a mission statement.  

That’s it!  No strings attached! (except you might get the occasional motivating email from me going forward, but you’re welcome to take yourself off the list after you finish the e-course if that is of no interest to you!)


What’s covered in the course

In this 5 day course, we go through 5 different lessons:

  • Day 1:  Define your Why:  Your WHY is your vision for your life.  Where do you want to go? What do you want to accomplish?  

  • Day 2:  Define your Who:  Your WHO includes all your passions and things that bring you joy in life.  We don’t want to craft a mission statement without including the things we’re passionate about!

  • Day 3:  Define your How:  Your HOW covers all your strengths.  What are you good at?  What unique talents do you have that you can tap into for your success?  We’re going to find out so we can make sure you’re using those to get where you want to go!

  • Day 4:  Define your Values:  Your VALUES define who you are at the core.  They underlie every decision you make whether you realize it or not, so its time to highlight the main values that drive you so you can focus on those in your life mission.

  • Day 5:  Define your Mission:  Your MISSION…the simple statement that pulls together who you are, why you do what you do, how you do it, and what values align with your true self.  We’ll pull all of this together to write a succinct mission statement to drive your life and reach your life purpose.

At the end of the course, you’ll have a statement unique to you and your journey!  When you're presented with different opportunities and you're not clear on which path to take, weigh it against your mission statement and see where it stacks up!  

This new e-Course opens it’s doors on Monday, March 28 (that’s next week!!)!

If you’d like to get on the right path, then sign up below and watch your inbox for the lessons next week!

This workbook is no longer available for download.
What are you thoughts on having a personal mission statement? Can you see how it would give you a guiding light for living your life? Share your thoughts with me by leaving me a comment below! I’d love to hear from you!